District Vision
District Vision is a brand shaped by the belief that performance and mindfulness can, and should, coexist. Founded by two former fashion-industry creatives who were frustrated by the lack of thoughtfully designed athletic eyewear, the brand set out to build sunglasses that support movement while looking refined enough for everyday life. Their approach is grounded in technical excellence, but equally in the idea that athleticism is a holistic practice, one that involves both the body and the mind.
What makes District Vision distinct is its commitment to engineering eyewear at a truly high level. Their frames are crafted in Japan using lightweight materials designed for durability and comfort, with many models weighing as little as twenty-two grams. Lenses feature their proprietary D+ technology, which optimizes light transmission, reduces strain, and enhances visibility across shifting conditions. They’re anti-reflective, shatter-resistant, and treated to repel water and oils — details that make them dependable companions for running, training, or any time outdoors. Despite this technical depth, the designs remain clean and minimal, far from the bulky look often associated with sport eyewear.
The brand’s identity is also shaped by its emphasis on mindfulness. District Vision has built a community around the idea that mental wellbeing is integral to athletic performance, offering resources and programs that support both. This philosophy influences the products too: every frame is made with intention, encouraging a practice of movement that feels thoughtful rather than rushed or performance-obsessed.
Visually, District Vision strikes a rare balance — their frames are technical enough for serious athletes but understated enough to transition seamlessly into daily wear. Subtle sculpting, ergonomic temples, adjustable nosepads, and carefully tuned materials ensure the eyewear stays secure and comfortable, whether you’re logging miles or navigating city life. Recent titanium designs push their craftsmanship even further, underscoring the brand’s dedication to quality and long-term use.
At Atelier Mira, we admire District Vision for its ability to transcend categories. It’s not simply a sports brand or a fashion brand; it’s a company that creates tools for a more intentional way of living. Their eyewear feels purposeful, thoughtful, and aligned with a lifestyle that values clarity, movement, and design. For clients seeking frames that perform effortlessly while maintaining a sense of style and balance, District Vision offers an elevated, modern perspective.
