The newest parfum from meo fusciuni was born from the concept of capturing the scent of oblivion. His self-titled brand was founded in 2014 and has led him across the globe experiencing the world through his nose. The latest scent, L’oblio (meaning 'forgetfulness'), brought him to Cambodia. In a recent interview with Marie Claire’s Marta Cervino, he reflected upon his trip saying, “I spent (long periods of time) on the Mekong watching everything and nothing glide by, I found the true meaning of oblivion.”
The scents of meo fusciuni are intended to be experienced with this mental openness and a sense of nothingness. A blank canvas in which timelessness and nothingness can be capsuled in a moment. The head notes of Helichrysum Italicum (the Italian curry plant) and incense are paired with the heart notes of tea, and underlined with an earthy base note that makes this a journey engaging emotion as well as intellect. Meo states that he wishes people could lose themselves in this fragrance as if they were in a labyrinth with no landmarks.
“…I understood that I didn’t want to recollect, I just wanted to get lost in the oblivion of my research, and be quiet. I found peace and my salvation in oblivion.”